Announcing the 4th Annual

PLAYBILLder™ Award for Marketing

Recognizing comprehensive and engaging marketing plans that include a Broadway-quality program created with PLAYBILLder™.

Reward the creativity, design skills and teamwork of your students
to WIN a free program license, a commemorative framed copy of your winning program, and an editorial feature highlighting your school theatre department on


Any high school located in Bronx County (Bronx), Kings County (Brooklyn), Nassau County (Long Island), New York/Manhattan County (Manhattan), Orange County, Queens County (Queens), Richmond County, Suffolk County (Long Island), or Westchester County that has published (either online or in print) a PLAYBILLder™ program for an officially licensed production OR a fictitious production used as a basis for a marketing project during the current academic school year.


Schools in the defined regions that create a PLAYBILLder™ for their production will be eligible for the PLAYBILLder™ Award for Marketing. Schools are encouraged to submit additional materials for consideration, including a brief paragraph outlining the goals and inspiration behind the marketing campaign; a description of student involvement in the campaign’s execution; links to or screenshots of social media posts, flyers, posters; and any other advertising materials created for the production.

Schools that did not have productions this year due to COVID-19 are invited to create a marketing plan for a fictitious production, including a program created on and the above supplemental materials.

Visit to get started on your program!


All programs created on that are linked to the Roger Rees Awards-eligible schools automatically count as submissions for the PLAYBILLder Award for Marketing. Supplemental materials should be submitted via email to


Submissions must be received on or before Friday, April 2, 2021


The winner will be selected by a panel of judges from Playbill, evaluating entries based on the quality of the PLAYBILLder™-created program, including layout, imagery, and text; level of student participation; creativity of any non-PLAYBILLder™ marketing materials; and excellence in community engagement through advertising featured within the PLAYBILLder™ program.


Dates for winning school notification and public recognition will be announced soon.

The Prize Package includes:

  • A free PLAYBILLder PDF license
  • An editorial feature highlighting the marketing plan and the school theatre department as a whole on
  • Commemorative framed copy of winning program


PLAYBILLder™ is Playbill’s online tool for building custom, Broadway-quality programs for theatrical productions and special events. PLAYBILLder is the exclusive and only authorized platform for schools, community theatres, and theatre fans to build their own programs with the iconic black and yellow Playbill logo on the cover that all Broadway fans know and love so well. With the ability to create both printed booklets as well as digital, online-only programs, PLAYBILLder is uniquely equipped for schools and theatres adapting to this current moment.

Use the following links for tips and insight on creating a Broadway-quality Playbill program for your production.


If you have any questions, visit or contact Logan Culwell-Block,