Announcing the 3rd Annual

PLAYBILLder™ Award for Marketing

Recognizing comprehensive and engaging marketing plans that include
the production of a Broadway-quality program created with PLAYBILLder™.

Reward the creativity, design skills and teamwork of your students
to WIN a free program license, a commemorative framed copy of the winning program and $500 for your theatre department.

Enter your school’s official digital program in the 2019-2020 PLAYBILLder Award for Marketing


Any high school located in Brooklyn, the Bronx, Manhattan, Queens, Staten Island, Long Island, Orange County, Rockland County or Westchester County that has published a PLAYBILLder™ program for an officially licensed production of a Broadway musical during the current academic year.


Any schools participating in the Roger Rees Awards that create a PLAYBILLder™ for their production will be eligible for the PLAYBILLder™ Award for Marketing. Schools should also submit additional materials including a brief paragraph outlining the goals and inspiration behind the marketing campaign; a description of student involvement in the campaign’s execution; links to or screenshots of social media posts, flyers, posters; and any other advertising materials created for the production.


Submit the official PLAYBILLder™ and marketing materials for your school production via email at or by mail to Playbill Marketing Award, c/o Logan Culwell-Block, 729 7th Avenue 4th Floor, New York, NY 10019.


Submissions must be received before Monday, April 6, 2020


The winner will be selected by a panel of judges from Playbill, evaluating entries based on the quality of the PLAYBILLder™-created program, including layout, imagery, and text; level of student participation; creativity of any non-PLAYBILLder™ marketing materials; and excellence in community engagement through advertising featured within the PLAYBILLder™ program.


The winning school will be notified no later than Tuesday, May 5 and will be recognized at The Roger Rees Awards Showcase on Sunday, May 17. The prize package includes:

  • A free program license
  • $500 to school’s theatre department
  • Commemorative framed copy of winning program


PLAYBILLder™ is the exclusive web-based custom publishing division of Playbill Inc., publishers of the iconic Playbill in-theatre magazine for Broadway in New York and other major markets.

Use the following links for tips and insight on creating an authentic, Broadway-quality Playbill for your production.


If you have any questions, visit or contact Logan Culwell-Block,